5 Stars

Insurance That Feels Like Family

We're a local, independent agency in South Hadley, here to simplify your insurance, find you the best coverage, and treat you like a neighbor.

Springfield
Springfield
Granby

Coverage Options Built Around Your Life

Whether it's your residence, your company, or a specific requirement, we'll connect you with the perfect policy from the ideal provider.

Personal Insurance

Personal Insurance

Protect your home, car, and family with coverage tailored to your everyday life, because peace of mind shouldn't be optional.

Commercial Insurance

Commercial Insurance

Keep your business protected with policies built for how you actually operate, from liability to property and beyond.

Industry Insurance

Insurance by Industry

From contractors to landscapers, we tailor coverage to fit the unique risks of your trade, so nothing falls through the cracks.

20 + Carriers,
One Agency Working for You

We partner with top-rated insurance companies like Travelers, Mapfre, and Main Street America, so you get more options, better rates, and the freedom to choose.

Progressive
Mapfire Insurance
Plymouth Rock Assurance
Geico
Bristol West Insurance Company
Foremost Insurance Group
Travelers
Merchants Insurance Group
Main Street America Insurance

Why Choose Us?

Why Western Mass Trusts Family Insurance Group

Family Insurance Group was founded with one goal, to make insurance feel personal again. Based in South Hadley, we serve families and businesses across Western Massachusetts with honest advice and real options. As an independent agency, we're not locked into one carrier. We shop 20+ trusted companies on your behalf, compare coverage side by side, and find the policy that actually fits your life. No pressure, no jargon, just clear guidance from people who care.

More Options, Better Rates

We compare quotes from 20+ carriers so you get the right coverage at the best price, not just whatever one company offers.

Local, Hands-On Service

We're based right here in South Hadley and serve communities from Holyoke to Amherst. When you call, a real person picks up.

Licensed Across New England

We're licensed in MA, CT, NH, and VT, so whether you live, work, or own property across state lines, we've got you covered.

customer testimonials

Don't Take Our Word for It

Hear from real clients across Western Massachusetts who switched to Family Insurance Group, and never looked back.

Still Overpaying for Coverage That Doesn't Fit?

You deserve insurance that actually works for your life, without the guesswork or the runaround. Let us shop 20+ carriers, compare your options, and find you the right coverage at the right price.

Get Matched With the Right Coverage in Minutes

Connect with Kelly, our voice assistant, or complete the form below, and we’ll promptly provide you with options.

Call Us 24/7

Get a quote started any time, day or night. Kelly walks you through each step, answers common questions, and makes the process effortless!

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Local Experts' Essential Insurance Tips

Construction worker in a hard hat reviewing paperwork at a job site in western Massachusetts

Workers Compensation Insurance in Massachusetts: Employer Rules and

By Family Insurance Group • July 27, 2026
Learn Massachusetts workers comp requirements, rates, and penalties. Family Insurance Group helps western MA businesses get the right coverage at competitive
Young woman reviewing renters insurance documents at a kitchen table in a Massachusetts apartment

Renters Insurance in Massachusetts: Coverage, Cost, and Why You Need

By Family Insurance Group • July 24, 2026
Learn what renters insurance in Massachusetts covers, what it costs, and what gaps to watch for. Get quotes from Family Insurance Group serving Western MA.
Aerial view of a residential neighborhood along a river in western Massachusetts with water levels rising near homes

Flood Insurance in Western Massachusetts: What Pioneer Valley

By Family Insurance Group • July 21, 2026
Flood insurance in western Massachusetts explained for Pioneer Valley homeowners. Learn what your homeowners policy misses and how to protect your home today.

Frequently Asked Questions

Your Insurance Questions, Answered

Here are some of the most common questions we hear from clients across Western Massachusetts, and the straightforward answers you deserve.

  • What does it mean to be an independent insurance agency?

    It means we're not tied to a single insurance company. We work with 20+ carriers, which lets us compare quotes and find coverage that fits your needs and budget — instead of pushing one company's products.

  • What areas do you serve?

    We're based in South Hadley, MA, and serve clients throughout Western Massachusetts, including Holyoke, Chicopee, Amherst, Northampton, Springfield, Granby, Hadley, Easthampton, Belchertown, and Ware. We're also licensed in CT, NH, and VT.

  • How do I know if I'm paying too much for insurance?

    The easiest way to find out is to request a free quote. We'll compare your current coverage across multiple carriers and show you where there's room to save, with no obligation and no pressure.

  • What types of insurance do you offer?

    We offer personal insurance (home, auto, umbrella, flood, and more), business insurance (general liability, workers' comp, commercial auto, and more), and industry-specific coverage for contractors, landscapers, and other trades.

  • How fast can I get a quote?

    Most quotes take just a few minutes to request. Fill out our online form or give us a call, and we'll get back to you with options, usually within the same business day.